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Alex Ruiz started his filmmaking journey in Buenos Aires, Argentina.

After discovering life in NYC through Storyhunter, he went back to Mexico to live in Baja Beach, Hemingway style. From there he moved to Mexico City where he started making films for ads & content. Wanting to find his own style, he started mixing metaphors, enigmatic narratives & visual power.

Ruiz has worked with top brands like Corona Beer, Coca-Cola, Facebook, Uber, Aeroméxico & Google and has been nominated to Best New Talent by El Ojo de Iberoamérica.

He won 2 Gold Lion Awards in 2022 and is currently working on his feature film.