ALLDAYEVERYDAY
Creates Multi-Platform Marketing & Entertainment
- The Standard
ALLDAYEVERYDAY designed and launched an editorial website that would represent the brand’s identity through event coverage, original content, staff contributions and social media integrations. http://standardculture.com
Creative Direction
Filled with original content from influential cultural observers and the brand’s “Friends and Family,” the Standard Culture site features music reviews, interviews, an online shop, and event coverage, with the goal of making The Standard Hotel's cultural activities accessible and engaging.
Art Direction & Design
Design incorporated numerous content channels with multimedia and Twitter feeds, while allowing for easy updates by The Standard's staff. http://standardculture.com/posts
Ecommerce
We created an ecommerce gift shop that is seamlessly integrated into the editorial portion of the site to provide a visually compelling, interactive shopping experience. http://shopthestandard.com
Mobile Content
We worked with the Standard and Coolhunting.com to design and launch an original Standard Culture-branded content section for Coolhunting’s popular iPad app. http://www.coolhunting.com/ipad/
