ALLDAYEVERYDAY

Creates Multi-Platform Entertainment, Marketing and Technology.
  • Nike

ALLDAYEVERYDAY was commissioned by Nike Sportswear, in collaboration with Doubleday & Cartwright, to create a 360-degree campaign for the Nike Destroyer product line. http://nswpresents.staging.alldayeveryday.com/

Community Activation

We began the campaign with product seeding and community activation through a network of brand ambassadors.

Photography

The community activation cast was then photographed by Tim Barber

Film

ALLDAYEVERYDAY additionally produced a documentary film in support of the campaign.

http://www.youtube.com/watch?v=WuqRgzfD6sE

Content Creation

Campaign photography was published in The Destroyer Journal, a free large format print publication that was distributed throughout New York City.

http://nikestadiums.com/2010/11/17/issue-1/

Out of Home Advertising

Campaign imagery was subsequently used in advertising situated in prominent locations in New York City.