ALLDAYEVERYDAY

Creates Multi-Platform Entertainment, Marketing and Technology.
  • Nike

For Nike and (RED)'s initiative to fight HIV and AIDS in Africa, ALLDAYEVERYDAY concepted and executed a 120-hour, five- city relay around the world. The race consisted of 24 teams per city of runners, bikers, and skaters, beginning in New York City and continuing through London, Milan, Berlin, and Paris. http://nikestadiums.com/?s=tied+together

Community Activation

Teams in each city were assembled and mobilized by community activators identified for their influence in sport, fashion, art, and culture. Participants included Supreme, Vice, Ace Hotels and Colette.

Mobile Content

ALLDAYEVERYDAY utilized proprietary technology to create a platform for runners to live upload cell phone photos throughout the event. These photos were published online and projected in Nike Stadiums throughout the world. http://tiedtogether2010.com/

Film

ALLDAYEVERYDAY created a film incorporating global event footage, with narration by actor Michael K. Williams of "The Wire" and "Boardwalk Empire."