ALLDAYEVERYDAY
Creates Multi-Platform Entertainment, Marketing and Technology.
- Nike
ALLDAYEVERYDAY designed and launched Bowery Stadium, a brand space in New York City designed to activate community particpation with support from influential artists, athletes & consumers.
Experiential Design
The main room of Stadium features ongoing exhibitions and commissions. http://bit.ly/uGoCIN
Experiential Design
We commissioned Allen Benedikt of Also Known As to create a public artwork for Bowery Stadium.
Artist Jack Greer interpreted the basement locker room with a street sensibility that gives a downtown identity to a traditional sport space.
The restroom installation was by Kunle Martins of IRAK graffiti crew.
http://www.youtube.com/watch?v=Z0YDK3Li9No
Film
To celebrate the opening of Bowery Stadium, ALLDAYEVERYDAY created and screened the short film “Everything is Practice,” directed by Jake Sumner, depicting an intimate moment with Spike Lee as he assistant coaches his son’s soccer team.
Retail Design
We commissioned local architect Rafael De Cardenas of Architecture at Large to design the Bowery Stadium space, a combination community center, gallery and store targeted to the downtown New York community. http://nikestadiums.com/category/cities/new-york/
Photography
An original photography exhibition by Nabil Elderkin was presented alongside Sumner's film throughout the 2010 World Cup.
