ALLDAYEVERYDAY
Creates Multi-Platform Entertainment, Marketing and Technology.
- Milk Studios
We partnered with Mac & Milk to expand Fashion Week's presence digitally and physically, connecting them with The Standard and launching a joint online editorial platform.
With a full-time staff of writers, guest contributors, and photographers we created 141 original articles over the week covering the events, shows, and personalities in and around the properties. http://live.milkmade.com/latest
Livestreams
We partnered with Livestream.com to broadcast 15 shows live from Milk Studios.
Bloggers
To increase awareness of the events outside of the participating fashion community, we invited two organizations - Tumblr and the Independent Fashion Bloggers - to participate in fashion week alongside the designers and editors.
IFB hosted their “Evolving Influence” conference at Milk on the opening day of fashion week, and Tumblr hosted 24 of their most trafficked bloggers with passes to shows at Milk and The Standard as well as backstage access.
We asked Tim Barber to commission a team of photographers from his web-gallery tinyvices.com to cover all the happenings during NY fashion week at Milk. The site hosted highlights from the ongoing project. http://live.milkmade.com/tvbts
As a continuation of our UGC program last season, we worked with The Standard and Milk to invite 100 of their “Friends & Family” to contribute cell phone photos and videos throughout the week. In this section, sponsored by Hipstamatic and Aol, photos were automatically watermarked with The Standard, Mac & Milk, and Aol logos. http://live.milkmade.com/uploads
Photobooths in multiple sites at Milk provided an on-site experience and branded takeway, as well as additional content stream for the website. http://live.milkmade.com/photobooth
Through the week, our team engaged audiences on Twitter and Tumblr to spread awareness about the site and activate the content we were creating through the platform.
