ALLDAYEVERYDAY

Creates Multi-Platform Entertainment, Marketing and Technology.
  • DKNY

ALLDAYEVERYDAY collaborated with DKNY to create a piece for their ongoing short film campaign. Integrating 14 models in five locations around NYC, the project raised awareness for DKNY’s multiple-use Cozy sweater by showcasing the garment’s versatility. Directed by Kai Regan, the short film was released online and in stores around the world.