Now in its second year, Standard Culture remains one of the most successful branded editorial executions online today.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
By taking the idea of Timeline and bringing it to life through motion, ALLDAYEVERYDAY helped Michael Kors create an emotionally-driven retelling of the brand’s story.
FiftyThree approached ALLDAYEVERYDAY looking to create a Tumblr theme that helped showcase the work being created via their highly successful iPad application, Paper.
It’s all about the journey in “Here,” a film directed by Luca Guadaginino (“I Am Love”) and starring Agyness Deyn.
For the launch of The Standard’s collaboration with Warby Parker, ALLDAYEVERYDAY and PlayAPI developed a cross-platform photo submission game.
ALLDAYEVERYDAY conceptualized and developed this first-to-market Facebook application, utilizing the social network’s API and users’ personal Timelines to help the brand and fans celebrate shared cultural and social moments.
Launched in collaboration with Tumblr for New York Fashion Week 2012, the Milk Made Tumblr is a massively followed property and the main social content syndication channel.
ALLDAYEVERYDAY partnered with digital strategy firm Undercurrent on an editorially-driven Tumblr for Land Rover USA.
ALLDAYEVERYDAY worked with Milk Studios for four seasons to launch and build MADE Fashion Week.
StndAIR, The Standard Hotel’s private airline, connects New York City to getaway destinations Montauk, Shelter Island, and Martha’s Vineyard.
ALLDAYEVERYDAY worked with ALDO and Dynamo to create a social campaign promoting the launch of their first fragrance, A is for ALDO.
ALLDAYEVERYDAY and Ann Taylor launched Art She Said, a platform for showcasing the fashion house’s ongoing series of commissions by prominent artists in the online community.
Working with the pioneering art site, ALLDAYEVERYDAY designed and developed a Tumblr that leverages artnet’s authority within the art world to attract a younger audience.
To celebrate the opening of Bowery Stadium, ALLDAYEVERYDAY produced the short film “Everything is Practice,” depicting an intimate moment with Spike Lee as he assistant coaches his son’s soccer team.
Nike Stadiums are multipurpose brand spaces that celebrate NYC sport culture, while embracing the community and inspiring consumers.
For NIKE and (RED), ALLDAYEVERYDAY concepted and executed Tied Together, a 120-hour, five-city relay around the world to fight HIV and AIDS in Africa, beginning in New York City and continuing through London, Milan, Berlin and Paris.
As part of a broader campaign to enhance the perception of running in urban communities, ALLDAYEVERYDAY worked with Nike to develop NYC Bridgerunners, a globally renowned running club of local artist-athletes.
Donna Karan’s Eldridge Bag inspired the short film “Four Play,” starring Christina Ricci and produced by ALLDAYEVERYDAY.
Developed in collaboration with Doubleday & Cartwright, BluePrintLife is an ongoing gallery of user-contributed photos representing the BPC lifestyle.
ALLDAYEVERYDAY was hired by La Comunidad to produce an online campaign for the Original Penguin Jacket.
For the launch of her fragrance with COMME des GARÇONS, Daphne Guinness co-directed a short film.
ALLDAYEVERYDAY collaborated with the Avon communications team to create the identity for their updated social presence–the Avon Insider and Avon PR Gals.
In anticipation of Facebook’s launch of Timeline, ALLDAYEVERYDAY curated highlights and milestones from 30 years of the brand’s history.
ALLDAYEVERYDAY created an online marketplace for Milk Studios that offers limited-run prints, books, and collectibles.
ALLDAYEVERYDAY designed and executed a Tumblr for Avon’s updated social presence and identity, Avon Insider.
