ALLDAYEVERYDAY manages and creates content for the global @nikestadiums social channels, including Tumblr, Instagram, and Twitter.
As the global digital agency for Nike’s NRG division, ALLDAYEVERYDAY manages the online presence of Nike Stadiums and the Flyknit Collective workshops.
ALLDAYEVERYDAY worked with Milk Studios for four seasons to launch and build MADE Fashion Week.
Stylist to Lady Gaga and the Creative Director of Thierry Mugler, Nicola Formichetti approached ALLDAYEVERYDAY to creating a unified interface that allows fans to easily engage with his robust social media presence.
ALLDAYEVERYDAY worked with Nicola Formichetti and UNIQLO to launch a fan-submission Tumblr contest for their S/S 2012 capsule collection launch.
Nike Stadiums are multipurpose brand spaces that celebrate NYC sport culture, while embracing the community and inspiring consumers.
For NIKE and (RED), ALLDAYEVERYDAY concepted and executed Tied Together, a 120-hour, five-city relay around the world to fight HIV and AIDS in Africa, beginning in New York City and continuing through London, Milan, Berlin and Paris.
As part of a broader campaign to enhance the perception of running in urban communities, ALLDAYEVERYDAY worked with Nike to develop NYC Bridgerunners, a globally renowned running club of local artist-athletes.
Developed in collaboration with Doubleday & Cartwright, BluePrintLife is an ongoing gallery of user-contributed photos representing the BPC lifestyle.
Produced by ALLDAYEVERYDAY, “Shred For Your Life” is inspired by the bohemian music scene of New York’s Lower East Side.
