In continuing to evolve the online identity of Standard Hotels, we completely overhauled their booking site, overseeing everything from comprehensive technical interactions to the creation of 85 video loops for the homepage.
ALLDAYEVERYDAY conceptualized and developed this first-to-market Facebook application, utilizing the social network’s API and users’ personal Timelines to help the brand and fans celebrate shared cultural and social moments.
Stylist to Lady Gaga and the Creative Director of Thierry Mugler, Nicola Formichetti approached ALLDAYEVERYDAY to creating a unified interface that allows fans to easily engage with his robust social media presence.
Ann Taylor approached ALLDAYEVERYDAY to design and launch their new online editorial property, Ann’s Blog, as a destination for potential customers who may not readily engage or convert if directed to Ann Taylor’s online store.
For NIKE and (RED), ALLDAYEVERYDAY concepted and executed Tied Together, a 120-hour, five-city relay around the world to fight HIV and AIDS in Africa, beginning in New York City and continuing through London, Milan, Berlin and Paris.
As part of Ann Taylor’s ongoing efforts to reach the next generation of working women, we collaborated with the Ann Taylor brand team and their campus ambassador program to develop an extension of their blog presence for their “Style for Students” initiative.