After seeing the success of its lifestyle blog, Culture Club, Club Monaco seized the opportunity to increase the social reach of its Fall lookbook.
ALLDAYEVERYDAY manages and creates content for the global @nikestadiums social channels, including Tumblr, Instagram, and Twitter.
Now in its second year, Standard Culture remains one of the most successful branded editorial executions online today.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
As a key brand pillar in defining Club Monaco online, the Culture Club Tumblr sets its tone with the mantra “get inspired by what inspires us.”
In continuing to evolve the online identity of Standard Hotels, we completely overhauled their booking site, overseeing everything from comprehensive technical interactions to the creation of 85 video loops for the homepage.
Launched during New York Fashion Week in September 2012, ALLDAYEVERYDAY designed and developed a Tumblr for top talent agency NEXT Management.
A&E Television Networks approached ALLDAYEVERYDAY to develop and execute a social content strategy for the second season of “How The States Got Their Shapes,” airing on H2.
For the launch of The Standard’s collaboration with Warby Parker, ALLDAYEVERYDAY and PlayAPI developed a cross-platform photo submission game.
ALLDAYEVERYDAY conceptualized and developed this first-to-market Facebook application, utilizing the social network’s API and users’ personal Timelines to help the brand and fans celebrate shared cultural and social moments.
Launched in collaboration with Tumblr for New York Fashion Week 2012, the Milk Made Tumblr is a massively followed property and the main social content syndication channel.
As the global digital agency for Nike’s NRG division, ALLDAYEVERYDAY manages the online presence of Nike Stadiums and the Flyknit Collective workshops.
ALLDAYEVERYDAY partnered with digital strategy firm Undercurrent on an editorially-driven Tumblr for Land Rover USA.
ALLDAYEVERYDAY worked with Milk Studios for four seasons to launch and build MADE Fashion Week.
Stylist to Lady Gaga and the Creative Director of Thierry Mugler, Nicola Formichetti approached ALLDAYEVERYDAY to creating a unified interface that allows fans to easily engage with his robust social media presence.
The Standard’s Tumblr is an adjunct to their main editorial site, Standard Culture, highlighting key content and enabling social engagement.
ALLDAYEVERYDAY worked with Nicola Formichetti and UNIQLO to launch a fan-submission Tumblr contest for their S/S 2012 capsule collection launch.
ALLDAYEVERYDAY worked with ALDO and Dynamo to create a social campaign promoting the launch of their first fragrance, A is for ALDO.
ALLDAYEVERYDAY and Ann Taylor launched Art She Said, a platform for showcasing the fashion house’s ongoing series of commissions by prominent artists in the online community.
Working with the pioneering art site, ALLDAYEVERYDAY designed and developed a Tumblr that leverages artnet’s authority within the art world to attract a younger audience.
ALLDAYEVERYDAY developed a visual Tumblr content discovery tool for Ann Taylor and BlackBook magazine.
Ann Taylor approached ALLDAYEVERYDAY to design and launch their new online editorial property, Ann’s Blog, as a destination for potential customers who may not readily engage or convert if directed to Ann Taylor’s online store.
ALLDAYEVERYDAY created a custom Facebook tab for Club Monaco’s global fashion week collaboration with street style photographer Tommy Ton.
With the goal of expanding Krug’s circle from connoisseurs to a new generation of pleasure-seeking young moderns, the prestigious Champagne house hired ALLDAYEVERYDAY to create its Tumblr.
“Talent Will Rise” was developed to target Tumblr’s highly engaged community of fashion and design enthusiasts.
For NIKE and (RED), ALLDAYEVERYDAY concepted and executed Tied Together, a 120-hour, five-city relay around the world to fight HIV and AIDS in Africa, beginning in New York City and continuing through London, Milan, Berlin and Paris.
Developed in collaboration with Doubleday & Cartwright, BluePrintLife is an ongoing gallery of user-contributed photos representing the BPC lifestyle.
To help extend the reach of Club Monaco’s brand assets as engagement tools, we developed a series of Facebook tabs acting as a digital extension for the brand through social media.
ALLDAYEVERYDAY was hired by La Comunidad to produce an online campaign for the Original Penguin Jacket.
ALLDAYEVERYDAY designed and executed this geotargeted Facebook tab to host a global user-submitted photo contest.
As part of Ann Taylor’s ongoing efforts to reach the next generation of working women, we collaborated with the Ann Taylor brand team and their campus ambassador program to develop an extension of their blog presence for their “Style for Students” initiative.
ALLDAYEVERYDAY designed and developed an editorially-driven Facebook tab to mark the collaboration between Club Monaco and A Continuous Lean.
ALLDAYEVERYDAY worked with Ann Taylor to develop ongoing monthly content, design and strategy for their Facebook wall and Buddy Media “AT Insider” tab.
NikeStadiums.com is the main editorial content hub for the global Nike Stadium communities.
ALLDAYEVERYDAY collaborated with Nicola Formichetti to design and develop a simple online presence for event photography from the Thierry Mugler Parfums debut.
ALLDAYEVERYDAY created an online marketplace for Milk Studios that offers limited-run prints, books, and collectibles.
ALLDAYEVERYDAY designed and executed a Tumblr for Avon’s updated social presence and identity, Avon Insider.
