For the launch of The Standard's collaboration with Warby Parker, Alldayeveryday and PlayAPI developed a cross-platform photo submission game.

Allowing players to submit photos via Instagram with the hashtag #WarbyXStandard, monthly themes were brought to life throughout the summer, while others voted for their favorites on Facebook and Standard Culture.


  • 2 minutes average playing time
  • Average user interacted with over 100 images
  • Thousands of user-submitted images