We set out to articulate the look, feel and experience of The Standard's online identity through a complete redesign of its booking site. 

Each property springs to life through striking video loops, painting a picture of the experience that awaits and creating a sense that the revelry never ends. By integrating all aspects of The Standard's digital and offline presence, this arresting site became a cohesive extension — in tone, design, and technology — of the brand's dynamic personality.