Produced by ALLDAYEVERYDAY, “Shred For Your Life” is inspired by the bohemian music scene of New York’s Lower East Side. Three years ago Marc Razo (himself a talented guitarist and bartender at the legendary Max Fish Bar on Ludlow St.) wanted to take the energetic jam sessions that existed in studios around his neighborhood and bring them to the bar. Recently Shred has been held at Webster Hall, Santos Party House, and other notable New York venues.
The event has developed a cult following, and word of mouth built Shred For Your Life into “New York’s most anticipated and talked about rock event” according to Paper Magazine.
ALLDAYEVERYDAY manages and creates content for the global @nikestadiums social channels, including Tumblr, Instagram, and Twitter.
As the global digital agency for Nike’s NRG division, ALLDAYEVERYDAY manages the online presence of Nike Stadiums and the Flyknit Collective workshops.
ALLDAYEVERYDAY worked with Milk Studios for four seasons to launch and build MADE Fashion Week.
Stylist to Lady Gaga and the Creative Director of Thierry Mugler, Nicola Formichetti approached ALLDAYEVERYDAY to creating a unified interface that allows fans to easily engage with his robust social media presence.
ALLDAYEVERYDAY worked with Nicola Formichetti and UNIQLO to launch a fan-submission Tumblr contest for their S/S 2012 capsule collection launch.