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Alldayeveryday concepted and produced Tied Together for Nike's collaboration with Product (RED) to support the fight against HIV/AIDS in Africa.

A 120-hour global activation in London, New York, Milan, Berlin and Paris, it consisted of 120 teams of 10, representing local culture and art fixtures like Vice, Supreme, and Collette.

The film went on to screen at the World Cup finals in South Africa, further sharing this epic experience with the rest of the world.