Nike tapped its Stadium audiences to launch the groundbreaking Flyknit product line. This cutting-edge footwear technology marked a paradigm shift in sustainable manufacturing and performance design.

Our assignment was to capture and syndicate digital content about Flyknit through social media to creative communities worldwide.

The primary platforms for the campaign were the global Nike Stadium locations, and the Flyknit Collective, a platform for creatives in all fields to generate dialogue around, interact with, and ultimately express the shoe's key design principles. We editorialzied the Collective's global workshops on and its accompanying tumblr.