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With the launch of the Destroyer jacket, Nike again tapped top level influencers to build buzz for the release of its now iconic NSW silhouette. Releasing a limited edition of the Destroyers varsity jacket to a select group of downtown creatives, Nike created immediate buzz among fashion, music, art and lifestyle leaders.

In collaboration with Doubleday & Cartwright, we developed a fully integrated campaign that included the debut of the Destroyer Journal, out-of-home advertising with images by Tim Barber and a cornerstone short film that introduced the product.