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While working as the Creative Director of Thierry Mugler, Nicola Formichetti approached us to develop several digital components to amplify his pop-up concept store that opened in Fall 2011.

With continued activations on Tumblr, we created a centralized system of communication for Nicola, making it easy for fans to connect and engage with him, along with the Thierry Mugler brand.

The following year, we collaborated with Nicola for his partnership with Uniqlo, engineering a fan-submission Tumblr for the launch of their 2012 capsule collection.