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By land, sea, or sky, the new collection of super-glam sneakers from Michael Kors, decked out with luxe textures metallic accents and high-shine studs launched an all new category for the fashion label.

To showcase and bring the #jetsetgo apparel to life, Alldaydayeveryday produced and directed the launch video staring Karmen Pedaru, to announce the product to the world.