We worked with Michael Kors to help bring to life 30 years of brand history with a cross-platform and visually-driven execution through social media.
In anticipation of the launch of the new Facebook Timeline and the milestone reach of one million Facebook fans in December 2011, Alldayeveryday curated highlights and key events from Michael Kors’ 30 years of fashion influence. The result was an informative celebration of the history of a cultural icon, topped with one-of-a-kind film.
By taking the idea of the new Facebook Timeline and bringing it to life through motion, Alldayeveryday helped Michael Kors create an emotionally-driven, visual retelling of the brand’s story. Creating an immediate connection with viewers, the film emphasizing the importance of the Michael Kors community in every milestone of the brand’s three decades.