ALLDAYEVERYDAY

Medium

Krug

Maison Krug Tumblr

http://maisonkrug.tumblr.com

With the goal of expanding Krug’s circle from connoisseurs to a new generation of pleasure-seeking young moderns, the prestigious Champagne house hired ALLDAYEVERYDAY to create its Tumblr. The custom theme conveys the heritage, savoir-faire, and craftsmanship of the brand in a rich visual way.

ALLDAYEVERYDAY commissioned artist Laurence Jaccottet for original illustrations conveying the history and personality of Krug to commemorate the launch.

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