Lyft recently teamed up with Alldayeveryday and director Alex Richanbach to bring you two installments of the ongoing series “UNDERCOVER LYFT.” We launched the first video starring Hall of Famer Jerry Rice during Super Bowl Week and premiered the newest video with NASCAR driver Danica Patrick for Daytona 500 weekend. The Uncover Lyft series puts celebrities behind the wheel and takes it to the streets with unsuspecting Lyft passengers.
About the Director:
Alex Richanbach is a former Executive Producer, Writer, and Director for Funny or Die. Richanbach's first feature film, “We Are Young,” which he wrote, directed and starred in was released in 2013 by Funny or Die and had a 6 city theatrical run following a successful online release through FunnyOrDie.com. He has directed short films with sports and comedy celebrities like Kevin Hart, Will Ferrell, Jerrod Carmichael, James Harden, and Baron Davis. Check out more of his work here.
Please check out some press on the project below and stay tuned for more!