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Lyft recently teamed up with Alldayeveryday and director Alex Richanbach to bring you two installments of the ongoing series “UNDERCOVER LYFT.” We launched the first video starring Hall of Famer Jerry Rice during Super Bowl Week and premiered the newest video with NASCAR driver Danica Patrick for Daytona 500 weekend. The Uncover Lyft series puts celebrities behind the wheel and takes it to the streets with unsuspecting Lyft passengers.

About the Director: 

Alex Richanbach is a former Executive Producer, Writer, and Director for Funny or Die. Richanbach's first feature film, “We Are Young,” which he wrote, directed and starred in was released in 2013 by Funny or Die and had a 6 city theatrical run following a successful online release through FunnyOrDie.com. He has directed short films with sports and comedy celebrities like Kevin Hart, Will Ferrell, Jerrod Carmichael, James Harden, and Baron Davis. Check out more of his work here.

 

Please check out some press on the project below and stay tuned for more!

Undercover Lyft with DJ Khaled
Undercover Lyft with Demi Lovato
Undercover Lyft with Shaquille O’Neal
Undercover Lyft Prank Mode with Andre Iguodala
Undercover Lyft with Danica Patrick
Undercover Lyft with Richard Sherman

 

Undercover with Jerry Rice 

As seen on CNN, SF GATE, The Daily MailMarshable, USA Today and featured on ESPN’s SportCenter Top 10.

 

Undercover with Danica Patrick

As seen on Ad WeekThe Washington Post, SF Gate, FOX Sports, TIME and Nascar.com