Levi’s partnered with Allday to produce a pop-up experience for the New York launch of Red. This comprised of a pop-up shop, supporting launch event, and ongoing retail management. Levi’s Red garments are notorious for being experimental, technical and complicated to manufacture. They are also some of the most sought-after collectors items from Levi’s recent history.
The launch was covered by over twenty ﬁve print outlets and received social media attention from numerous editors and media outlets.