Levi’s partnered with Allday to produce a pop-up experience for the New York launch of Red. This comprised of a pop-up shop, supporting launch event, and ongoing retail management. Levi’s Red garments are notorious for being experimental, technical and complicated to manufacture. They are also some of the most sought-after collectors items from Levi’s recent history.

The launch was covered by over twenty five print outlets and received social media attention from numerous editors and media outlets.

Levis RED Pop Up