To launch their new fragrance, Live Colorfully, Kate Spade asked us to create a social contest on Instagram, along with a fun, engaging memory game for their website.
Players interacted with a mix of user-generated photos and brand content across three levels of difficulty. As they completed each level, they were entered into a tiered sweepstakes.
• 1.7 Million Interactions with Content
• 10 Minutes Average Playing Time
• Average User Played 3 Times
• 85% Game Completion Rate