Artist Aaron Young and ALLDAYEVERYDAY collaborated to design the lighting of Young’s live performance, in which motorcyclists imprinted designs on a 72-by-128-foot plywood stage at the Park Avenue Armory during Fashion Week.
ALLDAYEVERYDAY also produced a film of the dynamic live performance for an exclusive premiere on The New York Times’ website.
Working with the pioneering art site, ALLDAYEVERYDAY designed and developed a Tumblr that leverages artnet’s authority within the art world to attract a younger audience.
ALLDAYEVERYDAY produced this feature-length documentary in which director Cheryl Dunn spotlights “street theater” and its audience.
After seeing the success of its lifestyle blog, Culture Club, Club Monaco seized the opportunity to increase the social reach of its Fall lookbook.
Now in its second year, Standard Culture remains one of the most successful branded editorial executions online today.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.