For the Gap Fall 2013 digital campaign, Alldayeveryday enlisted Tyrone Lebon to create a series of iconic images as the classic American brand revisits its roots. The images are accompanied by a video series that provide a personal perspective to the Back To Blue sentiment.

The outcome was Back to Blue, a platform of honesty, built on a comprehensive archive of story assets that embody the raw spirit of the world sitting right in front of us.

"We're all trying to find some fluid movement to our lives"