For Gap's Holiday 2013 campaign, Allday produced an online Holiday Gift Guide with twenty-six days of curated gifting inspiration.

We worked with photographer Tyrone Lebon to capture the spirit of Gap Holiday through a series of portraits and product images.

VSCO Partnership

We also partnered with VSCO and seven photographers to interpret key themes from the Gap Winter collection. The photographers themselves are featured in the campaign and their work is published on the Gap x VSCO grid and Gap's social properties.