For the Fall 2013 Lookbook, Club Monaco debuted its collection not with a print catalog or press-only event, but with a public showcase via Tumblr. Alldayeveryday helped them cast eight bloggers to model men's and women's collections, and the resulting assets were released for viewers to save, reblog and share across social channels.

Adding even more value and intrigue to the social lookbook campaign, Club Monaco released the tumblr theme as a free download. The theme has quickly become one of the most popular available, with nearly 250,000 downloads to date.