As part of Ann Taylor's initiative to re-brand their image and prospect to a younger, more fashion-conscious consumer, Alldayeveryday managed and created content for the brand's Facebook page.
After a nine month effort to create compelling content that appealed to millennial women and improved conversion to e-commerce, Ann Taylor went from a low engagement fan page to the most engaged page of any fashion brand on Facebook, with an IPM (interactions per thousand fans) score nearly three times higher than its closest competitor, Burberry.
We helped Ann Taylor discover the wealth of possibilities within its existing asset base which included public relations flats, e-commerce product shots, event pictures, seasonal color palettes, design sketches, look books and celebrity campaigns.
We packaged this content to create a seemingly endless supply of daily publishing opportunities that were specifically designed to empower clients to learn how to style themselves through building a complete look.
By optimizing content to drive deeper connections with existing fans we generated a 1000% increase in engagement and increased their fan base by 500K fans over the course of the project.