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Alexander Wang came to Alldayeveryday to produce a live event and brand film, for which the designer invited unsuspecting New Yorkers to a ‘one-time-only undisclosed event'. Only the time and location was revealed via social media, and when fans arrived they were told that everything at the sample sale would be free. The video, directed by Darren Stein, director of the 1999 dark comedy Jawbreaker, captures their reactions and what followed.

Alexander Wang Undisclosed Event