ALDO's new emerging talent program, RISE, provided Alldayeveryday with the opportunity to create a digital hub for the brand with three components - Editorial Website, Tumblr, and Digital Campaign.

Building on the idea of the ALDO RISE concept of celebrating new, innovative talent we developed the social concept “Talent Will Rise,” a program to identify and reward “the next stars of Tumblr.”

"We particularly appreciate the way that Aldo and its agency have decided to offer Tumblr's aesthetic-conscious community a prize uniquely suited to them."


The Tumblr community was invited to submit short descriptions of their blogs along with their credentials to the RISE Tumblr to win a design consultation and custom Tumblr theme developed exclusively by Alldayeveryday, in addition to five individual reblogs from the Rise Tumblr. Five winners were chosen based on the personality, popularity and content quality of their blogs.

Launched during New York Fashion Week 2012, the editorial website highlighted the brand’s collaborations with designers including Christian Cota, Cushnie et Ochs, Libertine and Preen. We created the Tumblr as a supporting component for the program, allowing the brand to engage with its audience around feature collaborations on the popular social platform. We developed the “Talent Will Rise” digital campaign specifically for Tumblr’s community of fashion & design enthusiasts.