Alldayeveryday worked with ALDO to create a social campaign promoting the launch of their first fragrance line, A is for ALDO, with three emotive scents - Red, Blue and Yellow. We wanted consumers to visualize the connection between mood and color.
The result was a playful quiz powered by Facebook Connect that allowed players to select nine photos sourced from Instagram. Once selected, the photos compiled into a sharable collage and matched with a specific fragrance representing the player’s mood.
"What makes this such a truly amazing campaign is that no retailer or brand had yet combined Instagram and Facebook in this manner."Vyara Ndejuru - Mashable