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Club Monaco

For over 25 years, Club Monaco has been a leader in high-end casual fashion with a storied history as an arbiter of good taste. Reflecting this position in social, digital and all outward messaging became our core focus while developing a community of fashion and urban creatives. Through a cultural lens, we built an audience of advocates that maintained a position of quality with impeccable style through various digital activations.  

Featured Projects

Club Monaco
The Lookbook
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For their Fall 2013 Lookbook, Club Monaco debuted its collection with an online showcase on a custom Tumblr.
Club Monaco
Culture Club
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Working with Club Monaco, we developed a content strategy to promote culturally relevant content around their chosen brand pillars.
Club Monaco
Social Media Management
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We built Club Monaco’s digital presence with a focused message, growing their online presence with the right audience.
Club Monaco
E-commerce Photography
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Alldayeveryday developed monthly thematic images and original editorial content for clubmonaco.com.