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Likes/Dislikes asks interesting individuals to create two lists: one of their likes, one of dislikes. The feature is based on two things: an excerpt from Susan Sontag’s As Consciousness Is Harnessed to Flesh: Journals and Notebooks, 1964-1980 and another from Roland Barthes’ autobiography (trans. Richard Howard, 1977). The exercise, while gratuitous, is rooted in ideas of pattern, construction, specificity, and memory.

Trademark, is a New York-based line founded by sisters Pookie and Louisa Burch. The minimalistic, quality driven asethehic is known for their mens and womens wardrobe staples. This fall they're celebrating the opening of their brick and mortar location at 95 Grand Street. 

Likes:

-   Black Mountain College
-   Dachshunds
-   Paul Cadmus
-   French Bulldogs
-   Tabby cats
-   Decorative arts
-   Interiors
-   Japanese gardens
-   Robert Mapplethorpe’s still lifes
-   Japanese design
-   Gardening
-   The jewelry design of Arline M. Fisch
-   Daniel Meadows
-   Jean Renoir’s “The River”
-   Cooking
-   Felt
-   Jamie Hawkesworth
-   Gardens
-   Shade-loving plants (Coleus, etc)
-  Horace Gifford
-  Nantucket
-  Grizzly Bear (the band)
-  World music
-  Lemons
-  1970s Italian design
-  The ceramic designs of Lisa Larson
-  Scrimshaw baskets
-  Pin-Up: The Magazine for Architectural Entertainment
-  Wade Guyton
-  David Armstrong
- The Malabar Giant Squirrel
-  95 Grand Street

 

Dislikes:

-People who dislike animals 

A few images from Trademark's Lookbook: