What is the function of a pin? Could it be a political statement? A symbol of achievement? A support for a cause? A secret you want everybody to be aware of? Or just a big finger to the world? A little bit of all of this, but most importantly: it is a piece of art.

Inspired by his love of pins, Othelo Gervacio, Allday’s Art Director, and four of his pin-head friends created a collection of limited edition soft enamel pins to be sold exclusively at The Gift Shop. The artists featured include Jason Rodman (the man behind Sin Amor), Lele Saveri, Patrick Griffin, and Leo Fitzpatrick.

To celebrate the launch of the collection, we’ve asked each of them about their concept/design process, and to show us their top 5 favorite pins of all time.


I have always been a collector and admirer of pins, especially the enamel-finished kind. People are starting to produce them more and more, but coming across a great vintage one is like finding buried treasure. Regarding the curation of the set, I wanted to create a collection with artists who not only share this certain affinity for collecting pins, but could also create something visually arresting that I could greedily add to my own collection [laughs].


So there’s no real back story to my pin other then I don’t believe in religion or war or wars over religion... Fighting over words written 1000s of years ago in today’s society makes no sence to me... Oh well what do I know.


As far as the process goes, I asked my friend Ray Martinez to redesign an old anarchist character I found on an old italian zine from the 70’s.


I wanted to make a pin that was like a piece of jewelry. I used to be into pins with words or imagery but I found that with such straight forward messages, they were limited in their use. I wanted to make an abstract image that would go well on a leather jacket or a suit. A piece of wearable art that was art first, turned into an object.

I chose a more reflective finish because I wanted the metal to work as an outline for the image in dark and in light, further abstracting the literal image of the I-beam. something I tried out on a pin I made in November.

Your Top 5 pins?

I dont know about all time favorite, but these are my latest favorites and inspirations:


I think a successful pin is one that grabs the audiences attention quickly, and relays a message just as fast. Most of the time I have a general aesthetic I like to stick too. Nothing overly detailed but still being able to get my point across. Usually the message is something subversive… Maybe it’s residual teenage angst. Fuck this, fuck that, fuck you.