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Part 1:
The Partnership

The Gift Shop launched as a collaborative project between Red Bull Studios New York and Alldayeveryday in February 2015.

 This experimental shop could be indicative of what it means to create and consume in the future.

Red Bull Studios New York is a multi-disciplinary project space located in the heart of Chelsea, featuring an exhibition space, recording studio, radio booth, lecture hall and performance space. In short, it’s a sort of modern-day museum.

So when Allday and Red Bull set out to create a retail experience, we drew inspiration from the traditional museum gift shop — a place to find covetable curiosities and miscellanea — and pushed it into the future.

Part 2:
Concept Development