Over coffee and cigarettes in 2008, Nacho Alegre and Omar Sosa cofounded Apartamento, “an everyday life interiors magazine,” promising, “we will not show tidy interiors because they do not exist outside of your mother’s imagination.” Sure enough, its pages reveal the unembellished, even unkempt, quotidian truths—unmade beds, dirty dishes, dusty tomes—behind the closed doors of creatives including Michael Stipe, Chloë Sevigny, and Juergen Teller. There are also love letters to floorboards and houseplants, and still-life series that transform cups of tea and loaves of bread into objets d’art. Alegre himself—the creative director of the cult publication—lives with Lola, a rescued greyhound, in a former fencing club in Barcelona; however, he spends much of his time crashing on friends’ couches around the world, photographing not only for Apartamento, but also GQ and L’Uomo Vogue. Alegre spoke to Four&Sons about wandering through people’s heads and homes.
What inspired you to start Apartmamento?
Nacho Allegre: I wanted a home of my own, and at the time there was no publication showing the type of living space I wanted. I was also shooting a lot of homes of friends all around Europe, so at some point Omar and I met and decided to do a zine with that material. The idea of the zine got us excited, and the concept evolved into something bigger; Marco [Velardi, Apartamento’s editor] joined, magic happened, and here we are.
What is it about interiors that you find interesting?
Interiors reveal the personality of the person better than anything else can. At the same time—the same way the uniform makes the man—the way you arrange and live in your home determines the person you are. So it works both ways. And also, it’s so easy to imagine yourself living a different life in a different place. Just like fashion, interiors make you dream.
You appeared with your dog Lola in a campaign for the fashion label COS. How did that come about, and was she a good subject?
She’s a pretty good model and understands when she’s having her picture taken. My friend Jem Goulding directed her in a cool music video for the song “Sea” by Roosevelt. [For COS] we had to bring something we loved to the shoot so I brought her. I thought it would be very sad to bring an object. I mean, how can you love an object?