Foreword by our Guest Editor Haley Wollens.

How dare Allday ask me to choose just one girl! I got a different girl for everyday of the week. Greer Simpkins has been inspiring me since the night we met on a Soho rooftop almost ten years ago now. Her interest the female mind and body has spawned so many empowering discussions between us over the years, and I am honored that we have grown together. Greer's impeccable taste and lively spirit have been injected into her new, made in America, cotton underwear brand, "Hello Beautiful". This talented young woman has spent the last few years perfecting her panties to fit every type of peach. They have been tested and approved and my booty loves them that's for sure! So treat yourself, or a lovely lady in your life just in time for the holidays. And read below to learn more about the oh so special Ms. Simpkins.

What is your biggest fear?

No more face-to-face communication.

What do you do during your downtime?

Take a road trip to Concord, MA. for: walking around the Walden Pond, antiquing, visiting a great organic farm (Hutchins) and a beautiful public library.
Hang my whites on the clothes line in the sunshine in Truro, on Cape Cod. I'm a laundry fanatic.

Any secret spots?

Christ Church Thrift Shop in Cambridge and the Sunday morning Flea Market at Todd's Farm in Rowley, MA.

What is your biggest inspiration?

My mother, who has owned her own business for 30 years, and a host of strong women who have played important roles in my life.

How did the idea of creating a line of underwear come across?

I was always drawn to vintage linens particularly Victorian whites. I thought the US market lacked high quality, 100% cotton underwear made in USA. I wanted to design a product to make women feel good about themselves and sexy. My company's name, "Hello Beautiful," is meant to be an affirmation. I hope every woman says that to herself daily!

Favorite places to eat in Cambridge?

I love to cook so I tend to eat at home a lot. With that said, breakfast at Henrietta's Table in Harvard Sq. for classic eggs and bacon, fresh squeezed juices and a free New York Times. Bento Box lunches at Cafe Sushi, which is also in the square.

Favorite places to go out?

The Boston Counter Cultural Compass hooks us Bostonians up with the underground music and arts scene. Often the shows I want to see are happening at the Lily Pad in Inman Square, and for dancing I head to Soul Music Night at the Middle East.

Five things you couldn't live without?

My friends and family, mix CD'S, Ballston Beach in Truro, MA, Epsom salt and Lavender oil baths, Hello Beautiful underwear and six Parmigiano-Reggiano cheese!

A message from Greer

Follow Greer Simpkins on Instagram.