For a nautical vision of the upcoming SS14 season, Jade Lai envisioned her ideal summer vacation in Capri when designing her line Creatures of Comfort. Staging her runway in the Maritime Hotel with indigo dip-dyed curtains, the show reflected a breezy collection of cool separates — featuring a marine palette of chambray and cotton fabrics, dotted patterns and metallic accents. We visited the designer at her sunny studio as she prepared for her presentation, to hear more about her process for putting it all together.
Hi Jade. What were some of your inspirations behind this collection?
This collection is initially inspired by the glamour of women in vintage Capri vacation photos — I've been planning a Riviera vacation for the last two years. Still haven't made it out there, but it's been heavily on my mind. I am really going to make it out there next summer, I swear.
What are some of the fabrics you used this time around? Where did the idea for gold metallics come from?
We used so many: this season has tuffed cotton, vintage cotton, chambray — we did do all of the indigo dye pieces in our studio. Other than that, we have some great Italian and Japanese fabrics. For the metallic pieces, I was also looking at Scarpa architecture and also loved his use of metallics paired with his blues. Thought that would be really nice with the blues we are using with the collection.
Has it been hectic getting everything prepared in time?
No, we're pretty ahead of schedule this time. I started sketching and thinking about these fabrics back in May. The collection has been underway since then and the final concept of the set was finalized last week, so that was the most pressing part. A month before this we started get the production going with the location, and casting. We set the runway show in the Maritime Hotel for its nautical them, and natural light in the space. There is also a retractible roof, in case I'm in the mood.
What's your favorite aspect of the whole process?
Well, we also starting doing shoes two seasons ago and I love it so much — our shoes are a collaboration with LD Tuttle, and the clogs are Sandgrens, made in Sweden. I was really inspired by indigenous mexican loafers, and athletic sandals. I really love so many different aspects of it — coming up with the concept, finding fabrics and drawing prints, coming up with colors, figuring out the construction features and details, and building a comprehensive collection. I've have already started to think about for FW14. And finally to see that others really appreciate what I have created it really the best feeling.