We cultivate the aspirations and drive of our community through a combination of original programming and creative services.

Our original content centers on generating partnerships with writers, artists, photographers and filmmakers, while giving them a platform for exposure and collaboration.

Allday’s creative services division provides tailored digital, creative, entertainment and content executions for our clients, including Nike, Standard Hotels, Gap, Express, and Land Rover, among others.

We create experiences that will engage and entertain audiences.

Executive Team

Michael Karbelnikoff Executive Director, Partner
Michael is the founder of Alldayeveryday. A director/entrepreneur, he started his first company at age 21. Since then, he has gone on to direct feature films, television, shorts, award winning commercials and music videos. Michael started HKM productions, the Directors Bureau (with Roman Coppola), Cosmo Street Editorial, Asylum Visual Effects, the Casting Underground, and Hello and Company. He has always enjoyed developing talent and creativity in all areas of entertainment and marketing.
Kevin Kearney Managing Director, Partner
As the forward-thinking force behind Allday's integrated approach, Kevin has pushed the company to be an innovator in cross-platform branding and communications. His approach to content and programming stem from his previous career as the CEO of Anna Sheffield, where he oversaw fashion collaborations with Phillip Lim, Marc Jacobs, Cole Haan, and Target and helped lead the label to a CFDA nomination in 2007.
Lucy Cooper Executive Producer, Partner
Lucy has been a producer on a number of high-profile independent films, including "Hesher", "Transamerica", and "A Guide To Recognizing Your Saints", which have gone on to play at Sundance, Cannes, Venice and Berlin film festivals, as well as receive Oscar nominations, and Independent Spirit and Golden Globe wins. She has also produced a long list of music videos and commercials for brands like Nike, Johnnie Walker and DirecTV.
Philip Leif Bjerknes Digital Director, Partner
Philip has developed digital strategies since he began his career as an epidemiology consultant for Homeland Security. He later joined Gucci as Creative Technologist for their e-commerce re-launch and global expansion. From there, he co-founded Coutorture, a content syndication network of over 600 fashion blogs that was acquired by Sugar Inc in 2007. As Product Lead at Sugar, he worked to integrate e-commerce, media, and social gaming into a seamless platform used by tens of millions of monthly visitors. He has also consulted for Prada, Miu Miu, NIKE, Condé Nast, Salesforce, and Tumblr, amongst others.
Kai Regan Executive Creative Director, Partner
Kai’s daring visual style presents a unique and striking perspective on modern urban life, from the raw to the refined. In 2009, Kai was nominated for two VMAs, including Best Director and Best Pop Video. He continues to work as a photographer and director with a wide range of clients and collaborators, from Nike to Apple.
Jake Sumner Creative Director, Partner
Jake has directed work that includes commercial projects for the likes of Nike, Dos Equis, Original Penguin and Carhartt and music videos for artists including Bruno Mars, Damien Marley, Lissy Trullie and Frankie & the Heartstrings. He has made short documentaries that range from Nike's "Everything is Practice" with Spike Lee, to 'KAWS: Companion at the Parade' about KAWS' balloon at the iconic Macy's thanksgiving parade, and "Hope is a Game Changer" about a youth soccer initiative, filmed across Africa during the FIFA World Cup.
Jennifer Giroux Managing Director, Alldayeveryday LA
With over 13 years of experience in advertising and marketing, Jennifer has told brand stories across a range of mediums, from more traditional outlets like print, television and outdoor to installations, branded e-commerce and social applications. Jennifer has led teams to deliver successful campaigns across many sectors, including sport, fashion, luxury, entertainment, travel and tourism, health and non-profit. Prior to Alldayeveryday, Jennifer served as director of client service for Syrup, where she drove the agency’s work for such clients as PUMA, Bottega Veneta, Speedo, Coty Fragrances and General Electric.
Clayton Crocker Creative Director
Clayton is responsible for the creative integrity and oversight of all projects across Alldayeveryday's cross-disciplinary services. He applies a deep knowledge of branding and design methods across a broad range of mediums from traditional art direction to integrated digital experiences. With over 10 years of experience, Clayton has worked with high-profile clients such as Barney's New York, Kate Spade, IKEA, JetBlue, Target, Uniqlo, Gucci and Under Armour to name a few. His favorite color is gold.
Nicola Westermann Head Of Production
After working in film publicity in Germany, Nicola moved to New York City in 2001 to focus on actually making movies. She has since worked on several features, including "Blue Valentine," "The Place Beyond The Pines" and "A Guide to Recognizing Your Saints." Outside the feature film world, Nicola has overseen production on various music videos for artists like The Killers, The Roots and TV on the Radio, and commercials for Express, Zappos and Sesame Street, among others.
Jamie Falkowski Marketing Director
Jamie has always approached strategy and client creative with the idea of telling a story. His experience working at Surface Magazine and Time Out New York gives him the ability to craft quality content with an editorial perspective; that places an emphasis on meaningful interaction and personal experience. A true generalist, Jamie has acted as designer, writer, digital producer, account manager and strategist throughout his career. Current and past clients include Nike, American Express, The Standard Hotels group, Club Monaco, The Macallan and Tumblr among others.
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